Sip’n Dirty – Graphic Designer, Illustrator, Branding Solutions

About the Brand

Sip'n Dirty is a dirty soda shop, combining modern flavours with nostalgic vibes to create the perfect blend of funky fresh, family fun beverages for all to enjoy!

Brand Mission

Our mission is to create fun new experience. Bringing the dirty soda trend from the US to Rural Qld. We aim to be bold, flavourful and bright! Sip'n Dirty is here to provide a beverage experience you can look forward too all year round!

Project Scope

The objective of this project was to create a modern yet, nostalgic and family friendly brand design for a dirty soda shop. We needed a fresh, bright and appealing design while keeping elements from the brands previous look - the mascot - to be the friendly face of the business; while incorporating modern elements to keep the brand feeling bright, unique and fresh!

Here's The Strategy

- Audience Pain Points -

When you first read the name 'Sip'n Dirty' - you may think that it's alcoholic beverages being served or that the drinks on offer may have a cheeky, adult orientated twist (either through ingredients or by their names).

While there certainly are a few dirty soda shops in Australia, there wasn't many at Sip'n Dirtys inception. Many customers don't know what a Dirty Soda is.

Not only is there general competition in the beverage industry with cafe's and large fast food companies - but Sip'n Dirty had a competitor with a similar name that was a very established and well loved within the community. Despite one being focused on hot coffee and cafe' beverages, and Sip'n Dirty being a cold beverage, dirty soda brand - we needed to create a visual brand distinction between the two brands.

- So What Did We Do? -

To combat this first impression, we created a family friendly mascot that is not only cute, but also visually conveys the kind of beverages on offer. By using this mascot it shows the audience that this IS a family friendly establishment.
To ensure customer understanding, it was important to create designs and info graphics to explain what exactly the drinks are, and how they are different from regular sodas.
When creating the new visual identity for Sip'n Dirty, we not only needed to communicate the difference between the two brands - we needed to create a visually impactful brand to allow Sip'n Dirty to stand out, create an atmosphere that people would want to visit and allow audience recognition and memorisation.

After

Before

Don't Take My Word For it, Check Out These Brand Believers!

Sam has been amazing throughout the whole design process. Times I didn’t know exactly what I wanted and she took her time explaining what would work best and give my business the best look. She is amazing at what she does and I have already got more work being done by her!

Samantha was awesome to work with! I needed to update my new logo for an App icon, I spoke with Sam for 10 mins on the phone and she instantly understood what I needed. Within a few hours she has sent through an amazing presentation with multiple logo options! I was SUPER impressed at how professional she was and also speedy ! I will absolutely use Sam's services again when needed!

Samantha, thank you for undertaking the task of re branding my business, I’m very happy with the result and I can’t wait to start using my assets!

About the Brand

Brand Mission

Project Scope

Here's The Strategy

- Audience Pain Points -

- So What Did We Do? -

Don't Take My Word For it, Check Out These Brand Believers!

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