Brand Strategy: The Brain of Your Brand! ✦ AKA: What turns your visuals into a voice people actually hear ✦ Before you design anything—know this… design doesn’t mean a damn thing without strategy behind it. Aesthetic’s will only get you so far. They’re only powerful when they’re rooted in intention. That’s why brand strategy is the heartbeat of any business that wants to grow. Having a Brand Strategy provides both you and your target audience with clarity and confidence. But I can already hear you… “So, what is brand strategy? And why does it matter before you start designing anything?” Babe, I am so glad you asked. ✦ Welcome to Brand Strategy 101 ✦ At its core, brand strategy is the blueprint that defines what you stand for, who you serve, and how you show up. It’s the work you do to deeply understand: ✦ Your mission and values ✦ Your target audience (down to what keeps them up at night) ✦ Your niche, positioning, and industry landscape ✦ Your brand voice, tone, and messaging ✦ Your unique selling points and long-term vision It’s not fluff, it’s not guessing or winging it or “knowing the basics” and “figuring out the rest later. It’s your bigger purpose. Beyond that; it’s what ensures that your Visual Identity (check out our other post about that) aligns with your bigger purpose and connects with the people you’re here to serve. Learn more about The Visual Identity! Brand Strategy: The Brain of Your Brand! ✦ AKA: What turns your visuals into a voice people actually hear ✦ Before you design anything—know this… design doesn’t mean a damn thing without strategy behind it. Aesthetic’s will only get you so far. They’re only powerful when they’re rooted in intention. That’s why brand strategy is the heartbeat of any business that wants to grow. Having a Brand Strategy provides both you and your target audience with clarity and confidence. But I can already hear you… “So, what is brand strategy? And why does it matter before you start designing anything?” Babe, I am so glad you asked. ✦ Welcome to Brand Strategy 101 ✦ At its core, brand strategy is the blueprint that defines what you stand for, who you serve, and how you show up. It’s the work you do to deeply understand: ✦ Your mission and values ✦ Your target audience (down to what keeps them up at night) ✦ Your niche, positioning, and industry landscape ✦ Your brand voice, tone, and messaging ✦ Your unique selling points and long-term vision It’s not fluff, it’s not guessing or winging it or “knowing the basics” and “figuring out the rest later. It’s your bigger purpose. Beyond that; it’s what ensures that your Visual Identity (check out our other post about that) aligns with your bigger purpose and connects with the people you’re here to serve. Learn more about The Visual Identity! Without Strategy, You’re Just Guessing ✦ Don’t be a pretty brand that has nothing to say ✦ That’s a waste of time and money. When you skip strategy, you end up with: ✦ A brand that looks good but feels off… ✦ Messaging that doesn’t click with your dream clients ✦ Inconsistency across your touchpoints ✦ A business that’s visually confused and directionless But with strategy? You become clear, consistent, and irresistibly you! Your brand is the same across everything, so your dream demographic knows exactly who you are, what you value and why they should choose you! That is what builds trust! You’re here to connect, stand out and succeed! That starts with knowing your position in your market. Through brand strategy, we figure out: ✦ What your audience actually needs and wants ✦ What the industry is doing (so you can do it differently) ✦ How your personality becomes your power ✦ How to speak directly to the hearts of your people It’s not a stab in the dark… it’s methodical. Strategy is your differentiator! ✦ Your not here to blend in ✦ No guessing. No copy cats. No trend-chasing and No “it’s pretty” – Just clarity and confidence! Brand strategy functions as the foundation of your brand’s ecosystem. It’s comparable to a root system, it supports and informs every visible element above the surface. While your Visual Identity deals with how your brand looks and feels, strategy defines why it exists, who it serves, and how it communicates your value to the people you want to attract! It involves research into market positioning, consumer behaviour, competitor analysis, and long-term business goals. A well-constructed brand strategy ensures cohesion across all brand touchpoints; helping you remain relevant, consistent, and distinctive in a saturated market. Long story short – strategy is your blueprint, your compass, your northern star – It guides your decision-making. It’s not just about being seen; it’s about being understood. And remembered for the right reasons. ✦ What Strategy Looks Like at JOOD ✦ I take a no BS, deep-dive approach. We workshop your brand’s essence together; from your vision and values to competitor gaps, target audience analysis and content strategy. You walk away with a clear brand roadmap, messaging framework, and positioning that lights a fire under everything you create next! It’s empowering, grounding, and (honestly) kinda magical. ✹ TL;DR? Brand strategy is what gives your business direction, clarity, and long-term impact. It’s not optional – it’s foundational. Are you ready to build something meaningful, bold, and wildly aligned? Hell yeah you are. 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Visual Identity: Be More Than Just a Pretty Face!
Visual Identity: Be More Than Just A Pretty Face! ✦ AKA: Why your logo is just the beginning – Not the whole damn story! ✦ If you’ve ever wondered why some brands just hit different. Why they feel instantly familiar, trustworthy, or even aspirational… it’s not by accident. It’s the magic of a strong visual identity. But let’s get one thing straight: a visual identity is not just a logo! It’s the entire visual ecosystem that supports your brand. It’s strategically built to attract your people, your audience. It’s designed to communicate your vibe, and show up consistently wherever your brand exists. So, what is a Visual Identity, anyway? A visual identity is the full visual language of your brand. It’s how your business shows up and speaks without saying a word. It includes: ✦ Your logo suite (read our blog on that 😉) ✦ Colour palette ✦ Typography ✦ Graphic elements and icons ✦ Photography and illustration style ✦ Layouts, patterns, textures, motion graphics (hell, even the way your emails look!) It’s the look and feel that makes your brand recognisably you, whether you’re on a billboard or a business card! Learn more about Logo Suites! Visual Identity: Be More Than Just A Pretty Face! ✦ AKA: Why your logo is just the beginning – Not the whole damn story! ✦ If you’ve ever wondered why some brands just hit different. Why they feel instantly familiar, trustworthy, or even aspirational… it’s not by accident. It’s the magic of a strong visual identity. But let’s get one thing straight: a visual identity is not just a logo! It’s the entire visual ecosystem that supports your brand. It’s strategically built to attract your people, your audience. It’s designed to communicate your vibe, and show up consistently wherever your brand exists. So, what is a Visual Identity, anyway? A visual identity is the full visual language of your brand. It’s how your business shows up and speaks without saying a word. It includes: ✦ Your logo suite (read our blog on that 😉) ✦ Colour palette ✦ Typography ✦ Graphic elements and icons ✦ Photography and illustration style ✦ Layouts, patterns, textures, motion graphics (hell, even the way your emails look!) It’s the look and feel that makes your brand recognisably you, whether you’re on a billboard or a business card! Learn more about Logo Suites! Why It Actually Matters! ✦ We live in a hyper-visual world ✦ People scroll past you in milliseconds. If you’re not visually cohesive, you’re forgettable. Having a strong visual identity: ✦ Builds trust and credibility at first glance ✦ Creates an emotional connection with your ideal audience ✦ Helps your brand stay consistent across all platforms ✦ Makes your business feel bigger and more established, even if you’re a one-person show! And let’s be real… if your visuals are chaotic, inconsistent, unoriginal or trend-chasing… then that’s the energy your business puts out. And people notice. Strategy First. Aesthetic Second. ✦ Your visuals should never be just “nice looking” ✦ They need to be backed by strategy. When I create a visual identity, I don’t just pick colours just because I like them or fonts because they’re trendy right now. That’s actually one of the worst things you could do for your business! Every design decision should be made in alignment with your brand strategy: ✦ Who are you targeting? ✦ Why are they your target demographic? ✦ What makes you different? ✦ How do you want to make people feel? ✦ How will you help them? ✦ Where will your brand live? These are the questions you NEED to be asking yourself! Whether you’re selling luxe skincare, organic, naturally sourced fabric or punk band merch; your visual identity needs to reflect that tone, energy, and purpose! If it doesn’t … then what does that say about your brand? Uncover the Magic Behind the Method! ✦ A Visual Identity with JOOD ✦ When we work together, we build a visual identity that’s crafted to stand the f*ck out! No basic templates, no copy-paste vibes!We conjure a brand that speaks clearly and confidently to your people – with visuals that feel aligned, cohesive, and unforgettable. Because that’s what you deserve! It’s not about being trendy, it’s about being true to you. And that kind of branding? That’s the sh*t lasts! ✹ TL;DR? Your brand’s visual identity is how people see, feel, and remember you. It’s not just about the design – it’s a strategic tool that transforms your business from a name to a presence. ✦ Craft your Character with Jood Today! ✦ Reach Out Now! Price Guide! Have a blog idea? Reach out via Instagram with what you would like to see more of! Facebook Instagram Take Me Back!
What is a Logo Suite & Why You NEED One!
What the Hell is a Logo Suite ? & Why YOU NEED One! ✦ AKA: Why a single logo wont cut it in 2025! ✦ Let’s be real… branding is not just slapping a logo onto a pre-made Canva template. To ACTUALLY build a recognizable, consistent, and actually useful brand across the multiple brand touchpoints (hello; Instagram, packaging, websites, signage, invoices, etc.), you require an entire logo suite! Not a just one-off design. So, what is a logo suite, anyway? A Logo suite is a collection of logo alternatives, strategically designed to offer your brand visual consistency and freedom in every situation. Usually includes: ✦ Primary Logo: The full, detailed one with all the frills. Usually used in main headers, websites, signs, or where there’s space to show off. ✦ Secondary Logo: A tighter design configuration (e.g., stacked v horizontal) with your brand name that is ideal for tight spaces. ✦ Submark or Brand Mark: A small, often circular or symbolic version ideal for use as social media icons, stickers, watermarks, etc. ✦ Monogram or Initials: Great for simple branding moments, favicons, or subtle design details. Every variation is designed with intention! Nothing is haphazard, “self explanatory” or just “cute.” It’s all done to make your brand look consistent, strong, and recognizable – no matter where it is, digital or otherwise! If you’d like to know more about what makes a Logo Suite or what a full Logo Suite looks like – check out our other blog post… Here! What the Hell is a Logo Suite ? & Why YOU NEED One! ✦ AKA: Why a single logo wont cut it in 2025! ✦ Let’s be real… branding is not just slapping a logo onto a pre-made Canva template. To ACTUALLY build a recognizable, consistent, and actually useful brand across the multiple brand touchpoints (hello; Instagram, packaging, websites, signage, invoices, etc.), you require an entire logo suite! Not a just one-off design. So, what is a logo suite, anyway? A Logo Suite is a collection of logo alternatives, strategically designed to offer your brand visual consistency and freedom in every situation. Usually includes: ✦ Primary Logo: The full, detailed one with all the frills. Usually used in main headers, websites, signs, or where there’s space to show off. ✦ Secondary Logo: A tighter design configuration(e.g., stacked v horizontal) with your brand name that is ideal for tight spaces. ✦ Submark or Brand Mark: A small, often circular or symbolic version ideal for use as social media icons, stickers, watermarks, etc. ✦ Monogram or Initials: Great for simple branding moments, favicons, or subtle design details. Every variation is designed with intention! Nothing is haphazard, “self explanatory” or just “cute.” It’s all done to make your brand look consistent, strong, and recognizable – no matter where it is, digital or otherwise! If you’d like to know more about what makes a Logo Suite or what a full Logo Suite looks like – check out our other blog post… Here! Why A Single Logo Isn’t Enough! ✦ Imagine this ✦ You’ve downloaded a beautiful, complex primary logo with script on a watercolour background encompassed in a metallic gold circle. It looks great on your monitor, full screen. You’re so excited to upload it to your website … but it’s now an illegible blob on a phone screen. Frustrating, huh? This is why flexibility is important. A logo suite allows you to use your branding at any size! All applications, all mediums – without weakening the integrity of your brand. It ensures that your company retains a look that is visually consistent from packaging to social media and more! But Isn’t That Just… Overkill? Short Answer… No. Long answer… absolutely not. It’s thinking ahead. It’s good design, and it’s just good business! It’s looking ahead so that you’re not six months down the line frantically trying to fit your entire logo onto a postage-stamp-sized sticker. A good logo suite is flexible, easy to use, and consistent. When strategically created (Uh… hello! Thats what I do!)it saves you time, money, and an awful lot of future headaches and nightmares! Real Talk…. Strategy Supports the Suite! Each of your logos is created as an answer to your brand strategy! Who you’re aiming at, How you’d like to be thought of, and WHY you are you! This is not random pretty marks; it’s about visual systems working hard for your company and working well for YOUR people. Your audeience! It’s like a toolbox. You don’t use a hammer for everything. Same thing with a logo. It’s not one size fit’s all. You have the right version to apply in the right circumstance! ✦ When You Work With JOOD… ✦ I don’t do generic. I design logo suites that are purposeful and customized, grounded in your brand’s values, vision, and vibe. Ready for files that are web and print ready? Tutorials on how to use them? And a design that makes you look legit, feel confident, and stand out no matter where you show up? That’s what I do. That’s what I’ll do for you! ✹ TL;DR?A logo suite is your brand’s visual Swiss Army Knife. If you need a business that feels sleek, adaptable, and like it’s got its sh*t together; then you’re going to need more than one logo. And, lucky for you, I happen to know someone. Reach Out Now! Price Guide! Have a blog idea? Reach out via Instagram with what you would like to see more of! Facebook Instagram Take Me Back!
What is a Logo Suite?
What Is a Logo Suite? Incorrect Assumptions In Regards to Graphic Design Design may appear superficial; with its focus on aesthetics, but it is a carefully orchestrated art form. Each and every element has a purpose; to serve as a channel for communication, aiming to evoke deliberate reactions in your audience, fueling your business, and etching a lasting imprint in their hearts and minds. While a logo IS important, it is very wrong to assume it is the MOST important aspect of design, let alone a brands identity. An aspect of that is that a brand doesn’t necessarily have just one logo, successful brands will have a logo suite to utilise to ensure their brand remains visually consistent across all mediums. Here we’re going to explain what a logo suite is, what is involved in a logo suite and how a logo suite will best benefit you and your business. If you’d like to see more informative content like this, please keep coming back and check in! Also follow us on social media for more design information, tips, tricks, processes and fun design content! Explore More! So what IS a Logo Suite? Logo suites are an invaluable investment in your brand. Think of it like as your brands wardrobe – it’s full of different outfits for different occasions. Each outfit in your wardrobe is tailored to suite the needs and contexts of different events. This ensure a consistent look, feel and story across all platforms and deliveries. Sometimes the space you have doesn’t suite your logo. A long horizontal logo may not work for social media, a thin pictoral may not deliver enough visual impact or maybe your brands name is too long to fit where you need it to go. This is where a logo suite will provide the adaptability you need to cohesively communicate your brand to your audience, while leaving a lasting impression. This short guide explains the different types of logo’s included in a logo suite, what they are for, how to use them and how we as graphic designers create them with intention. Into The Suite Primary Logo Primary Logo Your primary logo is like that signature outfit in your wardrobe—the one that defines your brand’s unique style. It’s the piece you turn to when making a bold statement. Just as you mix and match clothes to express your personality, your primary logo can be paired with your different brand colours to showcase the full spectrum of your visual identity! When space allows, this is the logo to wear, setting the tone for all other branding elements in your collection. Wordmark Wordmark Your wordmark or secondary logo is the reliable outfit you reach for when your primary piece isn’t suitable. It carries all the style and personality of your primary logo but wears it differently. Just as a well-rounded wardrobe lets you adapt to any occasion, a complete logo suite empowers your brand to shine in any context. When your primary logo can’t fit a certain space, your secondary logo steps in with style. Submark Submark Think of your submark as the versatile piece in your wardrobe that fits any occasion. It’s the ultimate accessory, seamlessly complementing your brand’s identity, perfect for those unexpected moments when something special is needed. A submark works well for social media profile pictures, business cards, tags, or stickers—compact yet impactful! Icon Icon Icons are like the staple items in your closet—the simplified, go-to versions of your primary logo. They’re often a combination of elements from your primary logo, offering a compact and versatile option. Icons are like the finishing touches of your wardrobe, perfect for brand patterns, stamps, or adding a touch of personality to your brand’s visual identity in a smaller, more subtle way. Brand Idenitity Brand Identity A brand identity is how a brand communicates its values, personality, and promise to the audience, creating a distinct and memorable impression. Just like a well-curated wardrobe expresses personal style, a cohesive brand identity allows a brand to consistently present itself across various platforms, building recognition and trust with its audience. Luckily for you, that’s my specialty!! Make Your Mark! Have a blog idea? Reach out via Instagram with what you would like to see more of! Facebook Instagram Take Me Back!