Let‘s be real… branding is not just slapping a logo onto a pre-made Canva template. To ACTUALLY build a recognizable, consistent, and actually useful brand across the multiple brand touchpoints (hello; Instagram, packaging, websites, signage, invoices, etc.), you require an entire logo suite!
Not a just one-off design.
A Logo suite is a collection of logo alternatives, strategically designed to offer your brand visual consistency and freedom in every situation.
Usually includes:
✦ Primary Logo: The full, detailed one with all the frills. Usually used in main headers, websites, signs, or where there‘s space to show off.
✦ Secondary Logo:
A tighter design configuration (e.g., stacked v horizontal)
with your brand name that is ideal for tight spaces.
✦ Submark or Brand Mark: A small, often circular or symbolic version ideal for use as social media icons, stickers, watermarks, etc.
✦ Monogram or Initials: Great for simple branding moments, favicons, or subtle design details.
Every variation is designed with intention! Nothing is haphazard, “self explanatory” or just “cute.” It‘s all done to make your brand look consistent, strong, and recognizable – no matter where it is, digital or otherwise!
If you’d like to know more about what makes a Logo Suite or what a full
Logo Suite looks like – check out our other blog post…
Let‘s be real… branding is not just
slapping a logo onto a pre-made
Canva template. To ACTUALLY build a recognizable, consistent, and actually useful brand across the multiple brand touchpoints (hello; Instagram, packaging, websites, signage, invoices, etc.), you require an entire logo suite!
Not a just one-off design.
A Logo Suite is a collection of logo alternatives, strategically
designed to offer your brand visual consistency and freedom in every situation. Usually includes:
✦ Primary Logo: The full, detailed one with all the frills. Usually used in main headers, websites, signs, or where there‘s space to show off.
✦ Secondary Logo:
A tighter design configuration
(e.g., stacked v horizontal)
with your brand name that is ideal for tight spaces.
✦ Submark or Brand Mark: A small, often circular or symbolic version ideal for use as social media icons, stickers, watermarks, etc.
✦ Monogram or Initials: Great for simple branding moments, favicons,
or subtle design details.
Every variation is designed with intention! Nothing is haphazard,
“self explanatory” or just “cute.” It‘s all done to make your brand look consistent, strong, and recognizable – no matter where it is, digital or otherwise!
If you’d like to know more about what makes a Logo Suite or what a full Logo Suite looks like – check out our other blog post…
You’ve downloaded a beautiful, complex primary logo with script on a watercolour background encompassed in a metallic gold circle. It looks great on your monitor, full screen. You’re so excited to upload it to your website … but it’s now an illegible blob on a phone screen. Frustrating, huh?
This is why flexibility is important.
A logo suite allows you to use your branding at any size! All applications, all mediums – without weakening the integrity of your brand. It ensures that your company retains a look that is visually consistent from packaging to social media and more!
But Isn't That Just… Overkill?
Short Answer… No.
Long answer… absolutely not. It‘s thinking ahead. It‘s good design, and it’s just good business! It‘s looking ahead so that you‘re not six months down the line frantically trying to fit your entire logo onto a postage-stamp-sized sticker.
A good logo suite is flexible, easy to use, and consistent. When strategically created (Uh… hello! Thats what I do!)
it saves you time, money, and an awful lot of future headaches and nightmares!
Real Talk….
Strategy Supports the Suite!
Each of your logos is created as an answer to your brand strategy! Who you’re aiming at, How you‘d like to be thought of, and WHY you are you!
This is not random pretty marks; it‘s about visual systems working hard for your company and working well for YOUR people. Your audeience!
It‘s like a toolbox. You don’t use a hammer for everything.
Same thing with a logo. It’s not one size fit’s all.
You have the right version to apply in the right circumstance!
I don‘t do generic. I design logo suites that are purposeful and customized, grounded in your brand’s values, vision, and vibe. Ready for files that are web and print ready? Tutorials on how to use them? And a design that makes you look legit, feel confident, and stand out no matter where you show up? That’s what I do. That’s what I’ll do for you!
✹ TL;DR?
A logo suite is your brand‘s visual Swiss Army Knife. If you need a business that feels sleek, adaptable, and like it‘s got its sh*t together; then you‘re going to need more than one logo. And, lucky for you, I happen to know someone.
This business recognises the Butchulla people and wish to acknowledge them as the Traditional Custodians of this land. I pay my respects to their Elders – past, present & emerging.
