About the Brand

Botani is an up-scale botanical store specialising in plant care, propagation and medicinal plants. At Botani you can find tools and supplies to aid in your plants health and growth, propagation equipment and education as well as medicinal plants and supplies to help you in your holistic journey.

Brand Mission

Cultivate a thriving community of plant enthusiasts and holistic seekers by offering premium tools, supplies, and education for plant care, propagation, and alternative medicine. We are committed to fostering a deeper connection with nature and wellness through our carefully curated selection of botanical products and holistic remedies.

Project Scope

This Project included a Full Brand Analysis and Brand Strategy in addition to a Full Visual Identity including business cards, signage and customer wrapping.

Here's The Strategy

- Audience Pain Points -

If you're a new plant parent you may feel overwhelmed by the intricacies of plant care or customers interested in medicinal plants may feel uncertain about their effectiveness or may lack knowledge about how to use them effectively and safely. Botani prides themselves on transparency, scientifically researched and backed information while being a judgment free environment.

Customers may worry about the quality and health of plants and supplies they purchase, particularly when buying online. Inconsistent quality can lead to frustration, abandonment and unhealthy plants. At  Botani all products are hand sourced and tested to ensure the best quality for your plant friends. 

Renters with limited space might struggle to find suitable plants or propagation methods. At Botani we provide a range of plant life, to suite any person or living space. Nature is for everyone, no matter the location.

- So What Did We Do? -

After
Before
A storefront with large dark windows featuring the name "Botani" and the slogan "Rooted in Science" displayed above the entrance. Circular logos with the letter "B" are on the windows. The building facade is light in color with a clean, modern design.
Sidewalk Easel Display – Wordmark
Letterhead
Botani Business Card Display
Flower Bouquet cover
Pattern Craaft Paper
Embossed Paper – Icon Gold
Plant Labels – Gold Subamark
Plant Box with Icon
A decorative collage featuring the word "Botani" and "Rooted in Science." It includes botanical illustrations, lab equipment, and text highlighting botanicals for inflammation, immune support, and digestion. Muted greens and cream colors dominate the design.
A black, star-shaped geometric outline with four elongated points, forming a white diamond shape

Don't Take My Word For it, Check Out These Brand Believers!

A black, star-shaped geometric outline with four elongated points, forming a white diamond shape
Illustration of a hand holding a pen with a sparkling effect near the writing tip. The hand is stylized with bold lines and a minimalist design. The pen has a pink eraser on top, and the overall image conveys a sense of creativity and precision.

Be Bold, Be Brave, Be Authentic In Your Branding. |

This business recognises the Butchulla people and wish to acknowledge them as the Traditional Custodians of this land. I pay my respects to their Elders – past, present & emerging.