A fiercely original approach to unapologetic design.
For out-of-the-box brands, fresh faces, & bold, rebellious visionaries ready to make their mark.
The Girls, Gays & the They’s. The misfits and the mad mavericks. The artistic creators and the small business stars.
The wide-eyed entrepreneurs and the bold e-commerce stores. The dreamers, the disruptors and the dare-to-doers!
I’m here for The bold brands and the business baddies!
Bold visuals are powerful, but without a strategic backbone… they’re just pretty pictures without purpose.
Before we can get into designing, we need to get crystal clear on what your brand stands for and who it’s connecting with.
That’s why I prioritise getting to the core of your brand: who you’re here for, how you stand apart, and how we can say that with
clarity and confidence. It’s research, positioning, and personality all working together to build something meaningful.
Because when you know exactly what you’re saying and who you’re saying it to?
That’s when the magic really happens!
When you skip strategy, you end up with:
✦ A brand that looks good but feels off…
✦ Messaging that doesn’t click with your dream clients
✦ Inconsistency across your touchpoints
✦ A business that’s visually confused and directionless
But with strategy? You become clear, consistent, and irresistibly you! Your brand is the same across everything, so your dream demographic knows exactly who you are, what you value and
why they should choose you!
That is what builds trust!
You’re here to connect, stand out and succeed! That starts with knowing your position in your market.
Through brand strategy, we figure out:
✦ What your audience actually needs and wants
✦ What the industry is doing (so you can do it differently)
✦ How your personality becomes your power
✦ How to speak directly to the hearts of your people
It’s not a stab in the dark… it’s methodical.
Your local graphic conjurer, the one in the back of the class, drawing all over their books, their shoes… probably on the desk too. Now I create show stopping brands that are built strategically and radiate personality!
At Just Ordinarily Odd Designs, I believe that great design is about more than just aesthetics. It’s about creating connections, evoking emotions, and making a lasting impression. My approach is rooted in authenticity, ensuring that every design I create is a true reflection of your brand’s unique personality, values and vision.
This business recognises the Butchulla people and wish to acknowledge them as the Traditional Custodians of this land. I pay my respects to their Elders – past, present & emerging.
